Joining Martin and de Puyfontaine on stage will be John Hanke, founder and CEO of Niantic, ong>theong> company behind Pokemon Go. They will be talking about how content can differentiate mobile operators and help with customer acquisition and retention. Both will be giving presentations at Tuesday’s (28 February) keynote on ‘The Content Gold Rush’. “We’ve got a great ong>focusong> on content this year.” Oong>theong>r keynote speakers from ong>theong> world of content include Arnaud de Puyfontaine, CEO of Vivendi, and his counterpart at Turner Broadcasting, John Martin. “We’re particularly pleased Reed Hastings, CEO of Netflix, is speaking in a keynote on Monday (27 February),” said O’Hara. Attracting key movers and shakers from ‘adjacent industries’ – ong>theong> likes of content, automotive, manufacturing and retail – has become something of a hallmark at recent ong>MWCong> events. “We expect more than 101,000 professionals from across ong>theong> mobile industry and adjacent industry sectors to attend this year’s event,” he told Mobile World Daily. ong>MWCong> 2016 notched up a record-breaking attendance of more than 100,000, but Michael O’Hara, GSMA’s chief marketing officer, believes that figure is ong>theong>re for ong>theong> taking. PAGE 14 OFFICIAL SHOW PREVIEW ong>MWCong> ong>2017ong> ong>putsong> ong>theong> ong>focusong> on content By Ken Wieland Mobile World Congress (ong>MWCong>) ong>2017ong> looks set to be even bigger than last year’s event. FOR ATTENDEES WONDERING WHAT WILL BE NEW THIS YEAR, THE ANSWER IS: PLENTY. PAGE 8 WHAT’S NEW AT ong>MWCong>? MOBILE WORLD CONGRESS, IN ONE FORM OR ANOTHER, HAS BEEN AROUND FOR MANY YEARS. PAGE 6 ong>MWCong>17 TOP 5 THEMES A LOWDOWN ON WHY DEVICES, ARTIFICIAL INTELLIGENCE, IOT, 5G AND REGULATION WILL BE HOT HERE IN BARCELONA. BROUGHT TO YOU BY: OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS ong>2017ong> IN THIS ISSUE ANALYST Q&A FIVE INDUSTRY EXPERTS GIVE THEIR TOP TIPS ON WHAT TO EXPECT FROM THE SHOW AND CHALLENGES FOR THE YEAR AHEAD.
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